The story of language from its decline to its rise in popularity

 (The story of language from its decline to its rise in popularity)

The glamour of vulgar words and the irony of virtual society

Now, not only photos and videos, but also words are selling on social media. Vulgarity and slang have crossed the limits of expression. The hunger for likes, comments and shares has turned language into a commodity. The same section of society that talks about values, praises these posts. This trend is not just the decline of language, but also the decline of thinking. Language is the first sign of civilization - when language declines, society also declines.

Until recently, I had the misconception that only vulgar or absurd content appears on social media, especially in reels and videos. I thought it was probably the effect of the visual medium – where glamour, body and noise sell. But recently, after reading a few long posts, my illusion was shattered. Now, not only the visuals but also the language have become marketable. Vulgarity is no longer just in front of the camera, but also at the tip of the pen.

The topics in these posts are the same old, “trending” ones – hating men, the pain of women in relationships, or the narrow-mindedness of society. But what is most striking is that the language used to express these ideas seems less like a celebration of abuse than a celebration of it. Likes and comments rain down, and the crowd applauds – as if vulgarity has become the name of some new “literary genre”.

It was once said that writing is harder than watching. Writing means thinking, reflecting and speaking from the heart about a topic. Words were once a means of awakening society, not of attracting crowds. But today, this balance has been overtaken by a new hunger—the hunger for fame. Now, whoever writes the sharpest, the most incisive, and the most controversial will be seen the most.

This race for “clicks” and “comments” has almost killed the glory of words. The meaning of language is no longer expression, but provocation. And this trend is not limited to the illiterate or insensitive—sometimes even those who advocate social reform, family values, and sweet relationships pounce on these posts. They not only read them, but also make their presence felt by sending “likes,” “hearts,” and “fire emojis”—as if it were some kind of cultural movement.

The question that stings the most—what is the appeal of this vulgarity? Do people really agree with these views, or is it just a compulsion to join the crowd? From a psychological perspective, social media has given individuals an “invisible identity.” Now, whatever they cannot say, do, or show in real life, they can do it fearlessly in the virtual world. This freedom has gradually turned into anarchy. The decorum of language, social sensitivity, and respect for others—all have been given free rein.

Insulting someone, inciting groups, poisoning satire—all this is now called “creativity.” Vulgar language is being labeled “fearless expression,” and civilized speech is being labeled “hypocrisy.” The noise of words has replaced ideas.

The irony is that this same society teaches children about decorum, values, and respect at home, but on virtual platforms, the same people send funny emojis that contain abusive language. This means that there is a huge gap between our real and virtual morality. Digital platforms gave us the opportunity to communicate, but we have turned them into arenas of debate. Where there was once a clash of ideas, now there is a clash of words.

This trend is not just a problem of language, it is a sign of the erosion of social culture. When words become corrupt, ideas become distorted. And when ideas become distorted, intolerance grows in society. This is what is happening today - every group considers its position to be the "only truth", and anyone who disagrees is a ready-made slur against it.

Art—whether writing or acting—is a means of communicating with society. But there is a difference between communication and aggression. Words that hurt someone’s dignity are not expressions, but displays of anger. And when that anger becomes a shortcut to fame, society needs to introspect.

We need to understand the difference between fame and fame. Writing shouldn’t be about “what people will say,” but about “what I want to say.” A true writer communicates with conscience, not with the crowd. But unfortunately, today social media has turned literature into entertainment and ideas into business.

Every like, every comment, every share—it’s not just a button, it’s a moral decision. When we respond to an obscene post, we unwittingly encourage that trend. Digital platform algorithms only show what is most viewed. Therefore, obscene content only grows when we encourage it. If the audience becomes responsible, the creators will be forced to improve. A sensitive and cultured society is one where the measure of popularity is the splendor of words, not the provocation of words.

Social media is no longer a reflection of an individual, but of society as a whole. What is written, said and shared here